Bharat Cinemas: A Movie Booking App

At-a-Glance

Recognizing the unmet needs of local moviegoers, I worked on a fictional local theater to develop solutions to the issues of limited online payment options and inconvenient showtimes and seating. The proposed solution, designed to improve the moviegoing experience for teenagers and busy professionals, sought to remove barriers to access and make it easier for people to find and book the perfect movie experience.

Problem

Moviegoers in the modern era deserve an improved experience. This program addresses several issues, including inconvenient payment methods, limited theater options, the need to plan for refreshments, and other viewing alternatives.
👉 The movie-going experience will be significantly enhanced when we strategically consider the audience's emotions before they arrive at the theater.

🚀Solution

Bharat Cinemas is a mobile app for neighborhood theatergoers aged 13-35. It provides a smooth and straightforward purchasing process, convenient payment methods, and a unified layout that makes in-advance ticket booking uncomplicated and accessible.

Process

After understanding the users’ needs and expectations, and conducting a competitive analysis, I designed an application based on the user's mindset and motivations. I ran user testing with 5 participants and incorporated feedback to refine the design, resulting in increased satisfaction of the users.

User Research

People who enjoy seeing movies in theaters but have trouble purchasing tickets and making payments are the users chosen for the study. Rahul and Tanya, two users, are the main subjects. Rahul, a student in the eighth grade, desires to reserve tickets ahead of time but lacks an online payment option. Tanya, a design engineer, desires less expensive snacks and a quicker ticket booking process.

User Personas

Sketches

The process started with initial storyboards and wireframes and progressed to mockups before finally reaching high-fidelity prototypes. In this simplified version, you can see the approach I took to address users' issues.

The initial storyboarding helped me understand all the steps a potential user might take to complete the task.

Paper Wireframe

I started by making many paper wireframes, each with a distinct focal point. This allowed me to investigate several design options and determine the best ones. I integrated the greatest features of each paper wireframe into a single digital wireframe after I was happy with it.

Digital Wireframes and Prototypes

Then I brought my ideas to an interactive digital low-fidelity prototype and brought three potential users to collect feedback.

The following were the findings from the initial testing of the digital wireframe:

• After examining the app, most users opt to sign up or log in. This implies that before deciding to register for an account, customers want to be able to browse the app and see what it has to offer.

• A confirmation page was not sent to participants before the payment was finalized. This implies that customers want confirmation that their tickets have been reserved and their payment has been received.

• The participants desired to place their snack orders ahead of time. This implies that consumers want a simple and easy movie-going experience.

Based on these insights a complete low-fidelity prototype was created

Usability Study

Two usability studies were conducted in this project, at different stages.

Usability Research 1

The first study took place before designing any screens or prototypes. Its purpose was to understand the user's basic mindset and their actions before, during, and after going to a movie theater.

Goals:

• To recognize the typical obstacles people encounter when attempting to juggle their plans for amusement, particularly their plans to visit movie theaters, and a hectic schedule.

• To identify the kind of annoyances consumers encounter when purchasing a movie ticket.

Methods:

Interviews with 4 participants, aged 18 to 60, who purchase cinema tickets at least once every three weeks and reside in cities or suburbs.

Results:

• The participants needed help balancing their busy schedules with their plans for amusement.

• There must be easy ways to pay for in-person ticket reservations infuriated participants. With so many movies, participants found it challenging to choose one to watch.

Goal for Rahul: Find a convenient payment method

Goal for Tanya: Find an easy way to book tickets and snacks

Suggested actions:

• Create an intuitive and practical movie booking tool for individuals with hectic schedules.

• Provide many payment options, such as Pay Later and UPI.

• With filtering tools and recommendations, assist viewers in selecting a movie.

Usability Research 2

The second usability research was conducted after designing the digital prototypes. Its purpose was to understand the users' motivations and test the features.

Goals:

• To ascertain whether using the Bharat Cinemas app is challenging.

• To evaluate the app's ability to draw in and keep frequent users.

• To assess how beneficial the newly included features are for the app.

Unmoderated usability study including two habitual moviegoers who like to purchase their tickets in advance.

Results:

• Users considered the app to be user-friendly.

• The "Pay Later" option proved to be quite helpful to the participants.

• The participants struggled to decide which movie to see.

• According to the participants, the app's numerous functions are well integrated.

Suggested actions:

• Increase the number of suggested films and filtering choices to make choosing a movie for viewers easier.

• Maintain an eye on user feedback and update the app as necessary.

User Flow